The Challenge

PROYECTO.2 isn’t just roasting coffee, they’re crafting experiences. As a Madrid-based specialty coffee roaster, they work directly with producers around the world to source exceptional beans, honoring each origin’s essence from harvest to cup.

But as demand grew and loyal customers began returning regularly for their favorite brews, one thing became clear:

Exceptional coffee deserves an exceptional experience.

Customers didn’t want to manually reorder every few weeks. PROYECTO.2 needed a seamless way to keep the best coffee flowing while staying true to their values of quality, connection, and craft.

The Solution: Brewing Loyalty with Subscriptions

To turn recurring buyers into lifelong subscribers, PROYECTO.2 teamed up with Sharpei to launch a fully integrated subscription service directly inside their Shopify store.

In just a few days (with zero coding), they activated:

✅ Custom subscription plans – letting coffee lovers choose how often their beans arrive
✅ A smooth, branded customer portal – making edits, skips, or swaps easy
✅ Automated billing & delivery – no more missed mornings

And most importantly, they kept full control of the customer experience — without compromising on quality.

Why Subscriptions?

For PROYECTO.2, this wasn’t just about convenience. It was about building deeper relationships with their community and helping customers turn coffee into a meaningful daily ritual.

💬 “We knew nothing about subscriptions. But with Sharpei, we launched in days. It was like having a tech team without hiring one.”
— Nelson co-founder of PROYECTO.2

The Future of Coffee

With Sharpei powering their subscriptions, PROYECTO.2 is now delivering more than just coffee, they’re delivering consistency, connection, and quality.

As the brand continues to grow, subscriptions are helping them forecast demand, manage stock more efficiently, and create a business that brews loyalty at scale.

🎥 Watch the founders share their story: