The Challenge

Oneight wasn’t just selling matcha; they were redefining morning routines. With a lineup of premium Japanese matcha and innovative coffee blends, they had built a loyal following of customers looking for clean energy and better habits.

But there was one problem, matcha drinkers are habitual. They don’t want to reorder every time they run low. Oneight needed a way to make repeat purchases effortless while ensuring customers never went a morning without their favorite green elixir.

The Solution: A Seamless Subscription Model

To turn first-time buyers into long-term subscribers, Oneight partnered with Sharpei, launching a fully integrated subscription service directly within their Shopify store. With zero coding required, the team quickly implemented:

✅ Flexible subscription plans – Customers can choose how often they receive their matcha fix
✅ Personalized delivery options – Aligning with customer routines, from daily drinkers to casual sippers
✅ A frictionless checkout experience – Making subscribing as easy as a single click

Why Subscriptions?

For Oneight, subscriptions were about more than just recurring revenue, they were about building deeper relationships with customers. By offering matcha as a subscription, they made wellness effortless and transformed casual buyers into brand advocates.

A Founder’s Perspective

"Oneight is all about building rituals, and subscriptions help us do just that. With Sharpei, we’ve made it incredibly easy for our customers to keep matcha in their routine without any hassle."
— Ignacio, Co-Founder of Oneight

The Future of Matcha, on Autopilot

With subscriptions in place, Oneight isn’t just selling matcha, they’re becoming an essential part of their customers’ wellness journey. And as they continue to grow, Sharpei’s subscription tools will help scale their business without adding complexity.

Thinking of launching subscriptions for your brand? Learn how Sharpei helps Shopify stores turn one-time buyers into lifelong fans.

Watch Ignacio's Story 🎥